Agile Development

Product Development

Did you know that there's very little correlation between the amount of money a company spends on research and development and its overall financial results? Instead, success depends on a variety of factors. These including openness to new ideas, the ability to manage new initiatives from conception to market introduction, being able to stop unsuccessful initiatives early on and finding ways to tie new-product development tightly to customer feedback and financial goals.

Our goal is to help clients like you achieve profitable growth by improving your new product development processes, creating higher value for your customers and bringing out offerings that your customers find more appealing.
To do this, we apply Lean Startup and Agile development methodologies to ensure that you're iteratively developing products customers want and the features they need.
We work at every level within organizations like yours on specific portfolios, roadmaps and products to help create top-line value products. The following are core values and best practices we based our work around:

Continuous learning, discovery and refinement
We put emphasis on validating assumptions as soon as possible and identifying what the real issues are and for whom. We believe product design should be created based on the deeply understood needs, behaviors and attitudes of the customer -- not on technology, business needs or gut instinct. Customers who follow our advice prove that a product will solve a problem for customers before they invest in production-level development. 

Rapid real-life validation
While surveys and focus groups are helpful, nothing matches the benefit you get from the real-life feedback and assumption validation provided by a potential customer who matches your target audience. That's why we believe that organizations have to interact with and observe real people if they want to get truly meaningful feedback on business or product hypotheses.

Continues product improvement
Changing your ideas and features isn't a bad thing -- as long as it's done quickly and early in the process. Why? This enables your organization to significantly limit development cost of the product and to expand and refine ideas using multiple iterations and feedback from customers. By helping customers do this, we are positioning organizations to eliminate the big problems early while it’s much more cost efficient to do so.

Agile Development
Agile, iterative, development allows organizations to improve a concept or product in short correcting cycles. Iterations are done quickly based on the fundamental concept that a concept gains refinement over several redesigns.

Combining these values and practices with a thorough understanding of your goals, we help organizations like yours deliver appealing products of the very best possible quality.

*Training is provided by The Sutherland Group LLC - all rights reserved.